Thematic District Pavilions at Expo 2020 Dubai

Designed to articulate Expo 2020’s core theme, Connecting Minds, Creating the Future, the Thematic Pavilions were immersive narrative environments that engaged millions of visitors in experiential journeys across design, technology, culture and human potential

Scope/services

  • Story, design and conceptualisation
  • Content creation and production (multilanguage)
  • Fabrication, production and installation
  • Project management and delivery

2018 – 2021

Expo 2020 Dubai

33,350 sqm

Opportunity

When Dubai declared that for the first time in World Expo history, every participating country would have its own pavilion, a new approach to Expo delivery was called for.

Through its main themes, Expo 2020 Dubai aimed to create opportunities for interconnectivity and innovation.

Solution

Over 3 years, the Fitted team worked closely with International Participants to unearth what made each Participant unique, and then helped to bring their stories to life through powerful experiences at Expo 2020 Dubai.

Outcome

15 BIE (Bureau International des Expositions) awards. Immersive cultural experiences that elevated the narrative and changed national perspectives across board.