Expo City Dubai Pavilion at WHX
Commissioned by The Executive Council, Government of Dubai, this pavilion at the largest global gathering of mayors and cities, showcased Dubai's remarkable journey and how its past and present shapes its future
Scope/services
- Conceptualisation and design management
- Content design,curation, and creation
- Fabrication, production and installation
- Project management and delivery
Expo City Dubai
60 sqm
Opportunity
How do you tell the story of the world’s most dynamic city? For global city leaders, the Government of Dubai pavilion at the Asia Pacific Cities Summit 2025 presented an opportunity – a window into the emirate’s bold vision and excellence of execution.
For Dubai itself, it was a way to once again be an example to the worlkd of what was possible.
Solution
Inspired by its leadership’s single-minded focus, “Dubai’s Present Shapes Its Future”, the Government of Dubai pavilion. Open, welcoming, and immersive design. Craft married to innovation. The old and the new. the same exact values of Fitted.
Sand. Sea. Dunes. Brough to life its journey from little village by a creek on desert edge to top global city. home to millions from all over the world. From receiver of the world’s best, to nuturer of the world’s boldest ideas.
Outcome
A seamless, engaging experience that earned widespread praise from stakeholders, visitors, city leaders, and international participants alike.
