The Government of Dubai Pavilion at 2025APCS
Commissioned by The Executive Council, Government of Dubai, this pavilion at the largest global gathering of mayors and cities, showcased Dubai's remarkable journey and how its past and present shapes its future
Scope/services
- Design and conceptualisation
- Technical development
- Fabrication, production and installation
- Project management and delivery
The Government of Dubai
300 sqm
Opportunity
How do you tell the story of the world’s most dynamic city? For global city leaders, the Government of Dubai pavilion at the Asia Pacific Cities Summit 2025 presented an opportunity – a window into the emirate’s bold vision and excellence of execution.
For Dubai itself, it was a way to once again be an example to the world of what was possible.
Solution
Inspired by its leadership’s single-minded focus, “Dubai’s Present Shapes Its Future”, the Government of Dubai pavilion was designed to be at once open, welcoming, and immersive. Craft married to innovation. The old and the new. The same exact values of Fitted.
Set in abstracted dunes with a base of Dubai’s iconic red sand, the pavilion told the story of Dubai as home to millions from all over the world, brought to life as a journey through time – from little village by a creek on desert edge, to top global city today. From receiver of the world’s best, to nurturer of the world’s boldest ideas.
Outcome
A seamless, engaging experience that earned widespread praise from stakeholders, visitors, city leaders, and international participants alike.
